
- the entrepreneurial world is getting divided into Tribes (social networks, clubs, societies) and new Barbarians (those who challenge the systems and have real competitive advantages over the big players)
- learn to be rejected and learn to be humble as early as possible
- the best time to start your business is now
- try to build lovemarks, not just brands
- "good" will kill you - good is not enough, the product you want to sell should be excellent and unique
- if you target your product at the man on the street outside you're dead - your target should be the whole world
- people shop not because of needs but because of wants
- Dunbar's number of 148 represents the number of individuals with whom we can have a stable interpersonal relationship. Apparently, our noecortex cannot process more because of its size. This number can directly affect the way in which we organize both our business and social life.