Friday, July 31, 2009

M. Matica: "Everybody sells something."

Mr. Madalin Matica is probably the best Romanian motivational speaker I have ever listened to. He is part of that special category of proactive individuals in their late 30's/early 40's who act on the local markets as both business people and trainers, thus their expertise is invaluable. Madalin Matica works on devising online payment platforms in Eastern Europe and also works in collaboration with major cities in the country to elaborate city strategies. Here are some useful tips he gave at the seminar at Iashington to young entrepreneurs:

- the entrepreneurial world is getting divided into Tribes (social networks, clubs, societies) and new Barbarians (those who challenge the systems and have real competitive advantages over the big players)

- learn to be rejected and learn to be humble as early as possible

- the best time to start your business is now

- try to build lovemarks, not just brands

- "good" will kill you - good is not enough, the product you want to sell should be excellent and unique

- if you target your product at the man on the street outside you're dead - your target should be the whole world

- people shop not because of needs but because of wants

- Dunbar's number of 148 represents the number of individuals with whom we can have a stable interpersonal relationship. Apparently, our noecortex cannot process more because of its size. This number can directly affect the way in which we organize both our business and social life.

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